Introduction
Atlas is a luxury sub-brand of Delta, where every passenger gets to fly first class. This flight has a bar on the plane as well as high end food for the long flights out of the country.
Objective:
When creating a Delta Luxury sub-brand, my objective was to craft a premium experience that blended modern sophistication with luxurious comfort. I aimed to create a high-end version of Delta, where cutting-edge technology met rich, indulgent design. This vision extended to both the mobile app UI and the airplane wrap, ensuring a seamless, high-tech feel that felt both innovative and refined. The branding focused on a sleek, user-friendly experience, with navigation that made every interaction effortless. I selected a sophisticated palette of blues and grey's to evoke calm, elegance, and trust, creating a sense of exclusivity and relaxation for the modern traveler.
Process:
For Atlas Airlines, I started by sketching logo ideas that connected with Delta’s existing branding. I used the top part of the Delta logo to create a sleek "A" for Atlas, which links the two brands while also playing on the word "Atlas" as a symbol of global travel. I also created a mood-board inspired by Kim Kardashian’s blue outfit, which helped shape the color palette of blues and grey's for a modern, luxurious feel. The app icon design, based on these early sketches, was simple, clean, and easy to recognize. Overall, the branding aimed to feel both high-end and user-friendly, combining tech sophistication with comfort.
